Digital Marketing

What is SEO ?

SEO – Search engine optimization: the process of making your site better for search engines.

On-page SEO

On-page SEO takes place before you publish a blog post to your website or social media profiles.

Keyword Research

Finding the right keywords for your content is the first step to creating an effective SEO campaign.


The structure of your URL has a significant impact on your search engine position. 

Title Tags

Search engines use the keywords in your title tags to determine whether you can rank for certain keywords. 

On-page Content

Creating high quality content is one the best ways to increase your SEO rank in a short amount of time.

Anchor Text

Using the right anchor texts throughout your content can help you boost your search rankings and generate more traffic back to your site.

Website Speed Optimization

Search engines typically use your website speed as a ranking factor on search results.

Off-page SEO

Off-page SEO refers to all the search optimization activities that take place outside your website.

Link Building

Link building can be a time consuming and complicated process if you don’t know where to look for links. 

Forum Marketing

Participating in forum discussions is a great way to build your reputation and increase the number of links to your site. 

Link Bait

Link baiting is the process of creating valuable content that generates a massive amount of clicks and traffic. 

Social Bookmarking

Social bookmarking is a highly effective way of getting backlinks to your site and increasing your search position.

Business Basics – Small Businesses

Small Businesses

Small businesses are the backbone of local economies. This article gives you an insight into the inner workings of small businesses.

This article will give you an introduction to critical small business concepts and help you understand the role marketing plays in the growth of businesses.

Before we dive in, it’s important to note that the definition of a small business depends on where you live and the local laws in your area.

Typically, a small business refers to any privately-owned corporation, partnership, or sole proprietorship that doesn’t have as many employees or annual revenue as a medium-sized business.

In the United States, a small business is any business with 500 or fewer employees. However, this number is usually lower in other parts of the world and most small businesses are under 5 employees.

For example, a small business in Canada is any organization with 5-100 employees, whereas businesses with more than 500 employees are considered large enterprises.

Up to 80% of all new job creation comes from small businesses. They are the backbone of every economy.

Helping small businesses grow creates more jobs and more wealth dispersion rather than helping large enterprises grow.

Small business owners are much like yourself. They started out like you and progressed from being an employee to self-employed, and for some into business owners.

Small businesses range from bakeries, restaurants, small grocery stores, small-scale manufacturing, and even Internet-based businesses such as web design and computer programming.

Anyone who decides to start a small business is called an “entrepreneur”. An example of a well-known entrepreneur is Bill Gates.

In 1975, he started a company called Microsoft alongside fellow entrepreneur Paul Allen.

Microsoft initially started out as a “small business,” but it quickly grew into the multinational technology company that you know today.

As of June 2019, Microsoft has an annual revenue of more than $125 billion and over 100,000 employees around the world.

Although Microsoft is an excellent example of what happens when a small business becomes successful, it’s not the norm. In fact, as much as 96% of small businesses fail within the first five years of operation.

Many of those entrepreneurs end up opening new businesses when one fails. Like many things in life, failure happens and the key is to keep moving. 

There are many reasons why businesses fail, but the two most common reasons are a lack of marketing and bad financial planning.

Marketers play a vital role in helping businesses succeed. Without marketers, it’s impossible for businesses to grow – no matter how great their products or services are.

Business Basics

business basics binshadme

(Understanding how small businesses work is the first step to becoming a successful marketer. In this course, you’ll gain valuable insight into the inner workings of small businesses.)

Small Businesses

Small businesses are the backbone of local economies. This introductory course gives you an insight into the inner workings of small businesses.

Target Markets

The ability to identify target markets is an important skill for any marketer. In this lesson, you’ll learn about target markets, demographics, market research and psychographics

Niche Markets

Every mass market consists of several smaller sub-markets called niches. In this lesson, you’ll learn about niche markets and why they are so important for marketers.

Value Proposition

A value proposition is what makes a business different from all other competitors in the market. After completing this course, you’ll know the steps and strategies involved in creating a compelling value proposition.

SWOT Analysis

The SWOT analysis framework is a must-know for any marketer. In this lesson, you’ll learn how to use a SWOT analysis to discover new opportunities for your business.

Customer Journey Maps

A customer journey map defines every step that customer goes through when interacting with a business. This lesson shows you how to develop a customer journey map that delivers positive results.

Business Growth

Every business goes through a series of distinct stages before becoming successful. This lesson walks you through the five critical stages of business growth.