Content marketing is an important part of growing your business online. In this lesson, you’ll discover all the benefits of adopting a content marketing strategy.
Although content marketing has gained a lot of popularity recently, the majority of marketers still have a hard time understanding how it all fits within their overall strategy.
In this course, you’ll discover the tips and tools you can use to start increasing the effectiveness of your content marketing campaigns today.
Content marketing is simply the process of creating valuable content to attract, acquire, and engage your audience.
Watch the video below to learn more about the history of content marketing.
According to recent research, 71% of consumers trust companies that provide useful information without trying to sell something.
A further 62% of consumers trust businesses that provide information and best practices for tools they’ve bought.
As a marketer, it’s important that you understand how to create content for all stages of the buyer’s journey.
For example, if you’re a business in the health industry, you can create blog posts about workout routines and diets for your audience.
Some customers will prefer to consume information through blog posts, while others will prefer videos and images.
Your job is to figure out the best media for your audience and deliver valuable content that solves a problem.
In addition to creating useful content, you should also be able to keep track of relevant metrics to assess the performance of your campaigns over time.
Throughout this content marketing course, you’ll discover which metrics to measure, what types of content to post, and how to create content based on your customer’s needs.
