In this lesson, you’ll learn the basics of blogging and find out how blogs can be used to increase a business’ visibility and user engagement.
Blogging is a great way for businesses to attract different customers to their website, and establish authority in their niche.
According to research from Hubspot, companies with a blog receive 97% more links to their website.
Studies also show that a further 81% of online consumers trust information and advice from blogs.
By blogging on a consistent basis, companies can show their brand’s personality and create a voice that matches their target audience.
And because blogs are often shared on social media, they can help businesses increase their social media following across different platforms such as Facebook, Twitter, and LinkedIn.
The great thing about blogging is that you don’t need to be an amazing writer to achieve amazing results.
The most important thing is that you understand your audience and create educational content that addresses a main point.
If you don’t consider yourself a good writer, you can use a tool like Grammarly to correct your work for common grammatical and spelling mistakes.
Another great tool for beginners is the Hemingway App. You can use it to see your writing level, and to improve your word choice and sentence structures.
When writing a blog post, it’s also important to pay attention to word count. Typically the longer your blog posts, the better.
A study revealed that the average Google first page result contains 1,890 words. Anything lower than that resulted in a lower search engine position.
While the thought of writing a 1,890-word blog post may seem overwhelming, you can reduce your learning curve by regularly reading blog posts of other popular bloggers online.
A few great bloggers you should check out include Neil Patel, Tim Ferris, and Rand Fishkin.
Neil Patel is the founder of Crazy Egg, Tim Ferriss is the author of the popular 4 hour workweek book, and Rand Fishkin is the founder of SEOmoz.
Neil Patel is the founder of Crazy Egg, Tim Ferriss is the author of the popular 4 hour workweek book, and Rand Fishkin is the founder of SEOmoz.
The video below contains 10 quick tips you can use to get started as a blogger.
