As a content marketer, its important to know which channels to use to distribute your content. In this lesson, you’ll learn how to create a content distribution strategy that works.
When creating a content marketing campaign, it’s vital that you choose the right channels to reach your audience.
The fastest way to select a suitable channel for your audience is to see what channels are currently being used by your business.
You might discover that there are channels that aren’t making an impact and channels that are consistently effective at reaching your audience.
To increase the effectiveness of your posts, you need to explore several distribution strategies until you find one that works the best.
The first distribution strategy you can use involves asking influencers to share your content with their network.
An influencer is someone who has authority and expertise in a niche, as well as a large following.
For example, Neil Patel is an influencer in the online marketing industry, and Bill Gates is an influencer in the technology industry.
Finding the right influencers to promote your content can be a difficult task when you’re just starting out, so it’s important to build a following of your own before you go out looking for an influencer.
A popular tool for finding influencers is called BuzzSumo. You can also use it to find trending stories in your niche.
Another strategy you can use to distribute your content is to post in forums.
Forums like Reddit and Quora are excellent places to join discussions relevant to your products or services, and share links to your content.
One key thing to remember is that your primary goal is to add value to each conversation rather than sharing your link.
As you build relationships with people on forums, you’ll notice a significant increase in your inbound traffic as well as your perception as a thought leader.
Social media is another distribution strategy you can use to get your content in front of your audience.
The social platform you choose will ultimately depend on the preferences of your audience and the type of content you want to share.
For example, if you have a knitting company catered towards women between 35-40, you might see better results on Pinterest than you would on Facebook.
If your business sells products or services to other businesses, you may have better results promoting your content on B2B platforms such as LinkedIn.
You can also use search engines as a distribution channel for your content.
As we covered in the marketing theory course, the process of optimizing your content for search results is called SEO.
By using SEO on your content, you can ensure that your content shows up whenever someone searches for a specific term on search engines like Google, Bing or Yahoo.