Content Marketing: Content Marketing Basics – Goals

Setting the right goals is critical to the success of your content marketing campaigns. In this lesson, you’ll discover how to create goals that drive results for your business.

Without the right goals, it will be very hard for you to create a successful content marketing campaign. That’s why it’s important to start every campaign with a goal in mind.

Every business you work with will have different goals depending on their size and target market. 

In this lesson, we’ll cover the most common goals businesses can achieve with content marketing.

The first main goal involves increasing brand awareness.

Companies can increase their brand’s awareness by publishing relevant content and building their reputation as a thought leader.

They can then measure their influence by looking at the number of social media mentions they receive from other influencers and reputable online sources.

Content marketing can also help businesses generate leads.

The greater the number of leads, the higher the chances of a business closing a sale in the future.

Content marketing can also be used to reduce costs associated with traditional marketing.

Advertising campaigns are usually expensive when compared to content marketing, and they only generate results when particular ads are running.

However, content marketing campaigns can generate results long after the original publish date, which leads to reduced marketing costs.

Your content marketing campaigns can also be used to increase revenue.

For example, if you’re launching a new product, you can use content marketing to build awareness days before the product becomes available.

When your product does eventually become available, you’ll be able to enjoy higher sales because people already have familiarity with the product. 

It’s important to keep in mind that every content marketing goal you set needs to have a metric assigned to it so that you can track your progress over time.

You should never pick a goal that won’t result in any measurable benefit for your business.

For example, you should avoid setting goals such as “get 20 likes on a picture” because those likes don’t necessarily translate into any meaningful results for the business.
A better goal would be “to increase social media referral traffic by 20% over a period of 30 days.”

As you collect more data about your audience and content marketing campaigns, you’ll be able to quickly identify what works and what doesn’t work.

Based on this knowledge, you’ll be able to increase the effectiveness of your content marketing campaigns.