Content Marketing: Content Marketing Basics – Podcast

Podcasts have gained alot of popularity in recent years, and they continue to be an effective way for businesses to reach audiences. This lesson will give you an introduction to the world of podcasting.

Up until this point, we’ve seen how businesses can use blogging and visual content to engage their audiences, but did you know they can also use audio?

A popular way of sharing information through audio is by creating a podcast.

A podcast is simply an audio file that anyone can download and listen to using a software such as iTunes.

Audio is more convenient to listen to when you’re driving a car, at the gym, or even at your desk, and can help you build a strong connection with your users.

Businesses mostly use podcasts to share their opinions about a topic, conduct interviews with thought leaders and highlight any new changes in the industry.

They are very similar to radio shows but comparatively easier and cheaper to produce.

Once a customer subscribes to a podcast, they’ll automatically receive future episodes and be able to download them to their devices.

The good part about podcasts is that you don’t need a fancy microphone to get the job done. In fact, most podcasts are recorded with USB microphones that plugin directly into a computer.

Simply searching Google for the “best podcasting microphones” will bring up several available options.

The final choice of which microphone to use will depend on the podcasters personal preference.

The two most popular podcasting microphones are the Nessie from Blue Microphones and the Podcaster from Rode Microphones.

Microphones also require an accessory called a pop filter. The filter is a screen that you place in front of the microphone to prevent the popping sounds made when you say the letter P.

In addition to a good microphone, you’ll also need a quiet room where you can record your podcasts.

Once you’ve found all the equipment you need, the next step is to find an audience who will be interested in your content.

You can easily identify a niche by asking for feedback on social media or running a survey to find out what type of content people want.

You should also take time to think about the types of formats you’ll use in your podcasts.

The three most common formats include interviews, individual thoughts, and curated programs.

Interviews can be recorded in person or through chat programs like Skype.

Individual thoughts mainly involve the host sharing knowledge about a specific topic related to their business.

Lastly, curated programs are where hosts share news or updates from their industry.

The best way to figure out the best format is to look at what others in your industry are doing and see how you can add your own spin to things.

Your goal should always be to educate, inspire, or entertain your listeners.

Most importantly, your content should evoke an emotional response and provide valuable information. 

If you don’t deliver value in your podcast, your listeners will eventually stop listening.

Although creating a successful podcast takes time and patience, you can dramatically increase the quality of your work by regularly listening to yourself and making a note of which areas need to be improved.