With the rise of video technology, it’s now easier than ever for businesses to create videos for their audiences. This lesson will show you everything you need to know about using videos in your content marketing campaigns.
The use of video in content marketing has increased significantly over the last few years, and many companies are starting to turn to video as a way of engaging their audience.
In fact, YouTube is now the second-largest search engine on the web, and 71% of marketers say video conversion rates outperform other marketing content.
Studies have also shown that people are ten times more likely to engage with a video than a blog post or social media post.
People watch videos to learn about new topics, current events, and connect with their friends.
In addition, the availability of video production technology has also made it easier than ever for people to create videos at a very low cost.
For example, you can use a tool called Promo by Slide.ly to create videos using preselected clips and handpicked music.
The video below shows you how to use Promo.
It’s usually easier for video marketers to track the performance of their videos than it is to track the performance of blog posts and other written content.
For example, Facebook’s video analytics lets you track key metrics such as click through rate, the number of times watched, and drop-off points so you can see exactly which parts of your video you need to keep and which parts you need to take out.
According to data from Facebook, approximately 65% of all viewers on Facebook watch more than 75% of a video.
That’s significantly more than the percentage of people who read an entire blog post.
Using video in emails has also proven to be an effective way to increase click through rates.
By sharing videos in your content, you’ll have the ability to evoke emotions in your users in ways that you won’t be able to with written content.
Your users will be able to experience things like tone of voice, face expressions, and music – all of which are unavailable when reading a blog post.
Videos are especially effective when a company launches a new product or a service.
Animated videos are also suitable for explaining complex topics in an easy-to-understand format.