Content Marketing: Content Marketing Basics – Visual Content

Visual content is often more effective than written content. In this lesson, you’ll learn about the different tools and strategies you can use to make your visual posts stand out.

Studies have shown that the human brain can process visual information about 700 times faster than written content.

It’s because of this fact that businesses are starting to turn away from traditional blog posts and transitioning to visual content.

Visual content includes infographics, animations, videos, and photos. They can appear on social media profiles or embedded in blog posts.

There are several tools you can use to create visual posts, but we recommend that you use Canva.

Simply go to and create a free user account to start using it. 

Once you’ve gone through the setup process, you’ll be able to create a variety of visual posts using premade templates.

You can use it to create just about everything from social media posts to infographics and newsletters.

It’s important to ensure your posts are well-designed and professional-looking before you share them with your audience.

If you publish poorly designed images, you could end up damaging your brand’s image and losing customers as a result.

For the best quality, you should always save your images in a .PNG format. 

If you discover that the .PNG format is too large, you can save your image as a JPEG file instead.

In addition to creating images that look good, you also need to take time to understand how your audience consumes information.

Visual posts may not always be the best solution for your audience. It’s important to continuously measure user engagement on your posts and collect feedback from your audience.

For example, suppose you discover that writing a blog post about a topic generates 200 shares, and an infographic of the same topic generates 240 shares or 20% more shares.

If you notice this trend over an extended period, you can conclude that your audience prefers visual posts more than blog posts.

Based on this data, you’ll be able to readjust your content marketing strategy to include more visual posts and less written posts.

Shares, likes, engagement and comments are all valid metrics that you can compare to decide if you should use more visuals or blog posts.