Email Marketing Basics: Creating Incentives

People are more likely to share their email with you if you offer them a valuable incentive that helps solve a problem. In this lesson, you’ll learn how to select the right incentives for any of your emails marketing campaigns.

An email marketing list is a valuable asset for any business because it provides a direct line of communication with your customers.

The best way to get people to join your list is to offer an incentive. For example, a free ebook or an industry report.

People will be more likely to share their contact information if they get something valuable in return.

Some incentives can be redeemed immediately, while others become available only after some time has passed.

For example, a local retailer may have a 24-hour sale and only e-mail list subscribers who place their order within the 24-hour period will be able to save 50 percent.

In this case, the subscribers have to wait for an invitation to take advantage of the incentive.

Time-sensitive offers are just one of many incentives you can use. In this lesson, we will cover three of the most effective incentives for getting more people to sign up to your email list.

The first type of incentive is a case study.

Case studies are, essentially, success stories about people and brands in a particular niche.

They are ideal for businesses who prefer engaging their readers with storytelling rather than facts and explanations.

With case studies, you can go into detail about the lives of people in your niche who are great models or sources of inspiration for your readers. 

Your case studies can explore how they began, what keeps them going, how they overcame failure, and the steps they took to become successful.

You can also showcase readers or customers who’ve experienced success after applying the information in your blog.

This will help create a sense of community and show your readers that there are other people just like them who have accomplished amazing things.

The second type of incentive you can create for your readers is a cheat sheet.

A cheat sheet is like a box of secrets your reader can use to improve their skills. 

It highlights and shares valuable data and shortcuts, often in a visual format to make it easier to find key information.

The reason why cheat sheets are effective is that they help readers save hours of effort by delivering a lot of information in a very concentrated and concise form.

The third type of incentive is a toolkit.

This type of incentive is perfect if you already have a collection of useful resources such as cheat sheets, checklists, videos, or ebooks because you can package all of them together into one useful toolkit.

This will give your subscribers the ability to tackle a bigger problem by giving them all the tools they need in a single download.

By doing so, you’ll establish your brand as a credible source of information that can be trusted.