Marketing Basics

Marketing terms

Marketers use specific terminology to describe different activities.

Return on Investment (ROI):

Return on Investment (ROI) is an important metric for calculating the performance of your marketing campaigns.

Marketing mix:

The marketing mix will help you determine how to position your business’ products or services in the marketplace.

Types of Media:

There are three main types of media businesses can use to reach their online and offline audiences.


SMART is a popular acronym marketers use when setting goals for their marketing campaigns.

Measuring data

When collecting data on your marketing campaigns, you need to make sure your numbers are accurate and relevant to your goals.

Conversion funnels

A conversion funnel is a very useful tool for organizing your marketing campaigns.