Sharing videos on your Facebook page will help you increase user engagement and the reach of your posts. In this lesson, you’ll learn more about video content for Facebook.
Videos are a great way for increasing your Facebook page engagement and boosting the number of repeat visitors to your profile.
Statistics show that posts with video generate 700% more shares than posts without video.
To search for videos on Facebook, you’ll need to login to your account and enter your search term in the search bar.
For example: “cats”
On the results page, you’ll see an option that says “Videos.” Clicking on it will show you all the videos related to your search term.
When you see a video you like, you can copy-paste the hyperlink, you can bookmark it to share it later, and you can share it to a page.
Your video’s link should look like this: https://www.facebook.com/brightside/videos/883534588441952/
You should share videos to your Facebook page only if they contain something interesting and unique.
For example, if your niche is cooking, you can share “How to” recipe videos that present each recipe in a way that’s different from all other recipe videos on Facebook.
Facebook won’t count a video view until the video has played for at least 2 seconds, which means that you must hook your viewers with something amazing within the first 2 seconds.
If you capture your viewers’ attention within this time period, they will stick around to watch the rest of the video.
Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.
Yes, this figure is crazy high. Please don’t start counting all the advertisements you see in a day unless you want to get a big headache!
Just make sure that you keep your videos short.
Videos between 1-2 minutes long tend to perform better than longer videos.
In addition to length, you also need to ensure that your video’s structure is optimized for different viewing settings.
Most people view Facebook from their mobile devices, so make sure that your content looks good across multiple platforms.
Video editing software such as Final Cut Pro typically set the video format defaults to a resolution of 1920 x 1080 pixels.
However, the problem with this format is that the viewer has to turn their phones sideways to watch the video.
You can easily fix this issue by setting your video’s resolution to 1080 x 1080 pixels instead.
Another thing you should consider when sharing a video is sound.
Most people watch Facebook videos without actually clicking on them. This means the sound doesn’t start to play.
If you have a video that requires sound, you can create a subtitled version of the video to make it accessible to people who prefer to watch without sound.