Adding your business to Google will make it easier for other customers to find you and post reviews. In this lesson, you’ll learn how to claim your business on Google.
One of the most effective things businesses can do to increase their visibility on Google is create a Google My Business profile.
As of 2016, Google handles more than 2.3 million searches per minute. Any business should have a strong presence on the largest search engine in the world.
Whether a business is interested in direct sales or building leads, a Google My Business account is the right place to start.
With a Google My Business account, a business can connect directly with its customers as they look for them on Google Search and Google Maps.
When a business does everything correctly, they will get a nice snippet with information about their business on the right side of Google when someone searches for their company name.
As a marketer, you’ll need to know how the Google My Business platform works so that you can help businesses grow.
Because Google My Business requires you to have a physical business, we’ll teach you how to use the platform using examples, videos, and case studies throughout this course.
The first thing you need to do before you can manage a Google My Business page is create a Google account (Gmail).
Once you’ve created your Gmail account, watch the video below to learn about the steps involved in setting up a business profile with Google My Business.
Keep in mind that every business you add to Google My Business is called a listing.
After a local business has added their information to Google My Business, they can also add other users as managers on their account.
Managers have all of the capabilities of an owner, except for particularly sensitive capabilities such as removing the listing or managing access to it.
To get access to a local business’ page as a manager, the owner of the account first needs to login to their Google My Business page and make sure they’re using the card view.
If they’re viewing their locations using the list view instead of the card view, they will need to switch to card view by clicking the cards icon on the right side above your location button.
They’ll need to choose the listing that they’d like you to manage and click Manage location, then click the three dash menu icon in the upper left-hand side of your screen, and click Manage users.
In the top right corner of the “Managers of [your business]” box that appears, they’ll need to click the “Invite new managers” icon.
Finally, they’ll have to select the user’s role by clicking Owner, Manager, or Communications Manager below their name and click on Invite.
Invitees will have the option to accept the invitation and immediately become listing owners or managers.
The video below shows you how to request admin rights to a Google My Business page.