Social Media: YouTube – Recording & Optimization

This lesson will cover best practices for recording and creating content.

So now that your channel is optimized and you have a sense of what your audience wants to see, it’s time to record. Let’s learn more.

What exactly goes into recording a video people want to watch? The video on the next slide will walk you through the anatomy of creating a killer YouTube video.

Once you record and edit, it’s also important not to forget to optimize your videos to get more views.

There are several ways to optimize your videos to get more views. First, like Pinterest, you need to invest time in keyword research to identify terms and words with a high search volume. Use Keywords everywhere or Google Keyword planner for this task.

Next, add these keywords to your video in the title, the video description, and in the video tags.

Each video’s description should have a unique section of a few sentences describing what it’s about. Make sure to include a link to your website or landing page, your keywords, links to your other social accounts, a link to your products or services mentioned, and a call to action.

Here is more info about creating a strong description.

The next way to optimize your video is to use timestamps. Youtube timestamps are like breaking your video into chapters and allows viewers to skip to the sections they are most interested in. The video on below shows you how this is done.

Another aspect of optimizing your video is creating an engaging video thumbnail. Besides your title, it’s the only other thing users have to decide if they want to watch your video or not.

Check out the video below for information on creating video thumbnails that drive more views.

You can upload and schedule videos directly from within YouTube Studio. Pick a posting schedule and stick to it.

YouTube channels that post more than once a week typically perform much better and get more recommended views. If possible, post to YouTube three or more times per week. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.

Once you post, make sure to respond to viewer comments. More comments will boost your video in the algorithm and will be seen by more viewers.

Lastly, make sure you are tracking your data. YouTube’s built in analytics provide detailed information on your subscribers, views, watch time, and where your audience is coming from.

Use this data to make informed decisions about where there may be room for improvement. Keep track of this, post regularly, optimize your channel and your content, and you’ll be well on your way to creating a popular YouTube channel.