When it comes to blogging, it’s important that you choose the right platform. This lesson will teach you how to select the right platform based on your goals.
Starting a blog might seem like a daunting task if you’ve never created one before, but it’s much easier than you might think.
All you have to do is choose the right platform to host your blog, and then set everything up according to your preferences.
When selecting a blogging platform, it’s important to choose one that’s customizable, and easy to use.
The most popular blogging platform in the world is called WordPress. Approximately 27% of all sites on the internet use it to create dynamic websites and publish content.
And because WordPress is open source, you don’t have to pay any fees to install it.
The video ibelow explains how to setup a WordPress blog.
Once you’ve setup a blog with WordPress, you’ll want to make sure you spend some time playing around with the editing and publishing features.
You can also install third-party plugins on your WordPress site to add extra functionality to your blog.
A must-have WordPress plugin for bloggers is Yoast SEO.
As you may be able to tell from the name alone, this plugin allows you to optimize all your posts according to a particular keyword so that Google recognizes your content in search engine results.
In addition to adding blog posts, WordPress also gives you the ability to add forums, membership sections, and online stores to your site.
While these features require some technical expertise to setup, they can be an excellent way to engage with your audience after they’ve finished reading your blog posts.
Another popular platform for blogging is called Squarespace.
Squarespace is a good option if you’re looking for a simpler way to publish and share your blog content.
Squarespace isn’t as customizable as WordPress, but it does offer different paid plans with extra features you can use to improve the quality of your site.
Ultimately, the decision of which blogging platform to use will depend on your business’ current platform and the goals you want to accomplish with your content.